Author: ibutiful

“It’s your life…

“It’s your life — but only if you make it so. The standards by which you live must be your own standards, your own values, your own convictions in regard to what is right and wrong, what is true and false, what is important and what is trivial. When you adopt the standards and the values of someone else or a community or a pressure group, you surrender your own integrity. You become, to the extent of your surrender, less of a human being.” -Eleanor Roosevelt

A piece of advice from a kick-ass women. Eleanor Roosevelt, you rock. Read more about Eleanor’s life lessons on Brain Pickings.




Ladies Making Brew Moves

Women Changing The ‘Boys Club’ Nature of Craft Brew Business

A big part of craft beer culture is breaking down misconceptions. Whether that may be the color of the beer in the glass or who brewed the beer you are about to consume, it’s all equally important. Here is a shout out to the ladies making the moves to change what one may think is “right”.


Unite! International Women’s Brew Day and a Michigan Movement

This month’s Michigan Beer Guide re-caps the Pink Boots Society’s International Women’s Brew Day– the day that Unite Pale Ale was brewed by women, for the world. This day was pretty awesome. What’s even more awesome is that it sparked an interest in a group of Michigan women to celebrate the energy felt on one day, all year long. (pg. 32)

*The Michigan women’s group is currently being formed. If you have an interest in getting involved, please email me @


Free Beer is Nice. Passion is Sweeter.

I often have an internal struggle. A struggle between my head and my heart. A boxing match that flames up without much agitation. It’s usually caused by a listening session of NPR World News or even a simple bar conversation of “What do you do? Oh you work with craft beer. That’s a really cool. Do you just like drink beer all the time?” where I question myself. I am not ending poverty or working for world peace, so why is my part in the craft beer industry going to “put a ding in the Universe” as Steve Jobs would say. Besides drinking lots of free beer (of course), why do I care about craft beer? Why do I love craft beer, why does it matter, and why do I spend my waking hours working for its growth and development?

What is my why?

Understanding and questing why you do something is key to any person in any given industry. Simon Sinek first introduced me to the concept of understanding your why in his TED talk, “How Great Leaders Inspire Action.” In short, he explains that all the great leaders who had significant impact on society or in the history books knew how to rally people behind their why, not their how, or their what. Those should come after the why. For example, Apple. They are a computer company, just like any other computer company. They have the same access to technology, talent, and media. So why is it that they seem to have something different, some special, something people want to so badly be a part of? Why was it that the Wright brothers were able to figure out flight even though there were other teams more qualified and more funded? There is something more at play here, and Simon’s discovery to this mystery profoundly changed the way he thought about the world and how he operated in his world. These great leaders all think, act, and speak alike which is completely opposite of everyone else. They begin their message with why.

It is easy to know what you do. I market Short’s Brewing Company craft beer.  It is easy to know how I do it. I market beer through Facebook, twitter, and advertisements. But it is the why that makes me get up and go to work every day of the week. It is what makes a really cool job become a lifelong pursuit of changing misconceptions.

And so why does this matter? First of all, it only matters if you are passionate about your why. Secondly, it matters because every single person you share your why with is someone who can become a messenger for your passion and for your passion’s industry. When you answer a “what do you do” question with your why statement, you become an industry leader to that person. Your passion is the driving force that can ultimately create a movement. If the person you are conversing with just thinks you sell beer, there will be no movement and they will think you have a cool job, plain and simple. A movement, however, is only created when people buy in to your why. But if they believe what you do is bigger than alcohol in a bottle, they will spread your excitement and passion to more people who will in turn spread it even further. This is a win for you, and your passion. With more people talking, sharing, and spreading your why around the world, you will have an even bigger effects on your industry then you could by yourself. This is why your why is key.

It is important to understand the power of knowing your why; however, finding and putting it into words is not as easy. It is a personal journey that will, and should, continue to evolve with time and experience.

When I listen to an NPR story and my mind wanders down the rabbit hole of how marketing craft beer will create a ding in the universe, I do my best to take a step back and reflect on my company, how my initial love of craft beer blossomed, and why I get up to go to work everyday. Like most craft beer breweries, Short’s Brewing Company was built on one man’s dream to love what he did, love where he lived, and positively affect the people around him while doing it, everyday.  From there, he uncovered a passion for tradition, history, creativity, innovation and community development. The effects of Short’s Brewing Company today are ripples that expand beyond the physical liquid product of beer. This is what gets me up, ready to work, every morning.

So what is MY why elevator pitch? How will I continue to grow the craft beer movement and encourage people to think about craft beer as more than just free beer coolness?

I believe it will develop with time. I hope it does. But for now, for this moment, “what do you do?” “I work to foster imagination and creativity, to bring people together- both friends and strangers, and to build a stronger, more beautiful community.”

Want a beer?




Keeping April Fools Cooky, Creative, and Down Right Classy.

Greenbush Announces Distribution of Cellarman’s Half-Dozen

Hats off to you Greenbush. The following are pretty awesome too…




Lube up Your Greens: 4 Short’s Beers to Excite your Salad


Soft Parade Northern Michigan Salad AKA Salad of the North

2 tbsp. Sugar
1 tsp. Garlic Powder
1 tsp. Dry Mustard Powder
1 tsp. Onion Powder
1/4 tsp. White Pepper
6 tbsp. Soft Parade
3 tbsp. Apple Cider Vinegar
3 tbsp. White Vinegar
1.5 tbsp. All-Purpose Cherry Juice Concentrate
1 cup Extra-Virgin Olive Oil
Combine the sugar, garlic powder, mustard powder, onion powder, and white pepper in a mixing bowl.
Whisk in the Soft Parade, cider vinegar, white vinegar, and cherry juice concentrate until blended.
Slowly whisk in the olive oil to emulsify the vinaigrette.
*Recipe by Jon “Woj” Wojtowicz – Short’s Head Beer Liberator
Northern Michigan Salad
Mixed Greens, dried cherries or blueberries, blue cheese crumbles, slivered almonds, red onion (optional)


Huma Lupa Licious Cobb Salad
5oz Plain Greek Yogurt
1 tsp. lemon juice
1 tsp. honey
1 tbs. fresh orange squeezed juice
.5 tsp. orange zest
dash salt and pepper
Mix yogurt, lemon juice, orange juice, and honey. Add orange zest and salt and pepper, wisk.
Cobb Salad
Romaine lettuce, diced onion, diced tomato, chopped grilled asparagus, chopped cucumbers, blue cheese crumbles, blackened chicken


Bellaire Brown BBQ Chicken Salad
3 tbs. Bellaire Brown
1.5 tbs. brown mustard
1 tsp. honey
salt to taste
Combine mustard, Bellaire Brown, honey, and salt, and whisk.
BBQ Chicken Salad
Romaine Lettuce, diced tomatoes, chopped cucumbers, chopped grilled asparagus, diced onion, pulled BBQ chicken


Local’s Light Corn Salad
6 tbs. Local’s Light Beer
1/2 cup parsley chopped
2 chives chopped
1 garlic clove chopped
1 tbs. lemon juice
1 tsp. white vinegar
2 tbs. olive oil
2 dashes of cayenne
salt and pepper to taste
Combine and whisk olive oil, Local’s Light, lemon juice, chopped garlic and white vinegar. Add parsley and chives, salt and pepper, and cayenne and mix.
Corn Salad
1 can of corn, 1 tomato diced, 1/2 onion diced, 1/2 red pepper chopped. Toss together and drizzle dressing on top. Add crushed tortilla chips on top for crunch!

Calendar Appointment Unnecessary When Celebrating Women

Pink shirts on. Boots pulled up. Haired pulled back. Malt poured in. Picture taken. This is how many women in the beer industry started a March Saturday morning. Myself included.

Saturday, March 8th was International Women’s Collaboration Brew Day. A day sponsored by the Pink Boots Society to encourage collaboration and camaraderie amongst women in honor of International Women’s Day, which is also March 8th. Taking the time to celebrate this day with fellow females is fun and dandy, but I wonder what affect these days have on the bigger issue at hand, women’s equality.

There is no doubt that having national days like this are incredibly important for all women. They create opportunities for women who feel unconnected to become connected. It seems, however, like many people get involved for that day/month, pat themselves on the back and wear their t-shirts, and then return to their normal lives.

I will without doubt admit that I am guilty of letting these “International Days” float by me with nothing more than a tweet or a post. Not often do I fully dive into the issue behind an “International” anything. I can be so good at letting things not affect me, that it scares me how many more people share this disheartening talent. So it is not whether these days are good or bad, but the concept of longevity, or the lack of, that I struggle with. How can we use these days to inspire daily respect for all people? To celebrate accomplishments and camaraderie on a daily basis, not just on one day.

Last week, I opened up the local news and one of the headlines read, “Local Women Brings Hot Topic Issue to Community Council.” Why was woman in the title? As if it is totally strange that a woman would dare bring up an issue to her local government? Since I am me and no one else, I can only speak for myself. And I personally want my accomplishments praised for the accomplishment itself, not the fact that I happen to be a woman who accomplished it. Yes I am a women; however, I also am a human being and want to be judged as a human being not just as a women, every day of the year.

So now I come back to Saturday’s celebration of International Women’s Collaboration Brew Day. The day in itself was very positive. I met women who also work for Short’s for the first time, and I loved the fact that one of our male brewers was more excited about brewing with us than we were! As we continue adding “human group recognition days” to the calendar, I hope more people use these days to inspire grassroots movements that spark conversation, collaboration, camaraderie, and most importantly action within communities. It is going to take a lot more effort than just posing for a picture by a brew kettle, to create change.

In the craft beer industry, The Pink Boots Society is a wonderful example of encouraging discussion and community amongst women around the country on a more regular basis. Regular events hosted by this organization bring women together to create a daily network. If more people become involved in organizations that have a philosophy like the Pink Boots Society, or even grab a beer with friends at the local bar to discuss social issues, there will be more forward progress than if women didn’t.

I also believe, however, that the only way women will rise to true equality is if men and women alike participate in this discussion. It is wonderful to have a network of people who share similar characteristics to yourself, but if your goal is to make change then there needs to be a focus on mutual support from both parties. If this mutual support does not grow and develop, then the progress will be minimal.

So use these days as a benchmark to think back on the year that passed and reflect on your actions as a person. Did you celebrate and respect the people you share this world with on a continuous basis? Or did you wait until your calendar told you to do so?

Interesting Views on International Women’s Day:


The Birds & The Bees of Hybrid Styles

Throughout brewing history, brewers have strayed from the standard ale or lager brewing methods. Necessity or creative desire have played a role in the development of hybrid styles. Whether beer purest feel brewers should break traditional style boundaries or not, brewers have already tossed strict style guides out the window, opening up spectacular arrays of beer variety and choice.

The majority of beer styles stem from either the ale or the lager, but when a brewer starts to dance between these two, something magical happens. Two becomes one, baby…

This magical moment for a brewer can be relatable to a non-brewer as dating. You go on lots of them. You give it time. You make it a journey. And when you are breaking it down on the dance floor and the hot, but totally off limits guy from the next town over asks you to dance, you can’t just ignore your tummy butterflies. You take the chance. The result of this interaction may just be worth your mother’s agony.

Okay, so back to beer hybrids. Think of it this way…

Imagine you are an ale. You=

  • Your yeast ferments on top of you which allows for rapid fermentation throughout your body of sugary wort.

  • You have a pretty quick fermentation cycle and you ferment at warm temperatures: between 60-75 degrees.

  • You are complex, fruity, and hearty.

Now, imagine the hot, off-limits guy is a lager. He=

  • His yeast ferments lower in his body and during fermentation it sinks even lower.

  • He has a much longer fermentation cycle and likes temperatures less than 50 degrees.

  • This makes him crisp, clean, and smooth

So, if you take the chance and dance with him, things begin to progress: you kiss, go on dates, your mother freaks out, you become an “opposites attract believer,” he proposes, you say yes, the two of you go to Mexico for your honeymoon, do the doodle do and… vuala! You produce beautiful bouncing hybrid bundles of joy!


Baby Hybrid #1: Kolsch

  • Top- fermenting

  • Brewed with ale yeast

  • Brewed at cooler Temperatures

This style’s place of birth is Koln (Cologne), Germany. Traditionally, these beers are light and crisp because they are lagered, but it is still complex with biscuity and slightly fruity flavors from the ale yeast. This style often has quite delicate flavors, inviting you in for another sip.

Give these Kolsch Beers a try: Short’s Kolsch 45, New Holland Full Circle, Reissdorff Kolsch

Baby Hybrid #2: California Common

  • Bottom Fermenting

  • Brewed with lager yeast

  • Brewed at warm temperatures

This hybrid was was born in America, coastal California to be exact. During the gold rush days, settlers would take their beloved lagers out west, but with warmer temperatures and a lack of refrigeration, brewers were forced to adjust their brewing techniques. California Commons will have more floral and hop qualities with a higher bitterness level. They also have familiar flavors of caramel and fruity esters that are quite promotant.

Don’t back away from these bottles: Short’s Village Reserve, Liberty Street Steamy Windows, Anchor Steam (The Original and coined “steam” beer)

With these magical moments of necessity, or creative desire, brewers have expanded our craft beer choices and taught us to appreciate styles beyond the traditional. Next time you are browsing the craft beer aisle, look for some of the following hybrid styles: Altbier, Cream Ale, Fruit Beers, Smoked Beers.